Build a Brand That Stands Out: Branding Workshop for Artists & Nonprofits
Join Font Squared and collaboARTive for a hands-on branding workshop designed specifically for artists and arts organizations ready to elevate their visual identity and market presence.
What You'll Learn:
In this 2-hour intensive workshop, you'll discover how to create a cohesive, authentic brand that resonates with your audience and supports your goals.
Session 1: Branding Basics with Jean Blackwell Font Creative Director Jean Blackwell Font will guide you through the fundamentals of effective branding for the arts sector, including:
Defining your unique value proposition
Understanding your target audience
Creating consistent visual and verbal identity
Aligning your brand with your mission and values
Practical tools for maintaining brand consistency across platforms
Session 2: Logo Development with Maria Patino collaboARTive artist and illustrator Maria Patino will demystify the logo design process:
Elements of effective logo design
Color psychology and typography basics
Adapting your logo for different platforms
Working with designers: how to communicate your vision
DIY tips for artists on a budget
Special Offer: The first 3 people to register will receive a complimentary custom logo design by Maria Patino (valued at $500) – a complete brand identity starter package at no additional cost.
Who Should Attend:
Solo artists building or refreshing their brand
Nonprofit arts organizations seeking brand clarity
Creative entrepreneurs launching new projects
Arts administrators managing organizational identity
What's Included:
2 hours of expert instruction
Branding worksheet and resource guide
Q&A with both instructors
Networking with fellow artists and arts professionals
Post-workshop email support
About Your Instructors:
Jean Blackwell Font is Co-founder and Creative Director of Font Squared, a marketing agency dedicated to artists and nonprofit arts organizations. A Squarespace Expert and MailChimp Certified Partner, Jean has helped cultural organizations generate over $1.55M in economic impact. She's also Co-founder of collaboARTive and serves as a Miami Foundation Community Advisor.
Maria Patino is a Miami-based artist and illustrator affiliated with collaboARTive, known for her distinctive visual storytelling and brand identity work with artists and cultural organizations.
Event Details:
Date: Thursday, November 6th, 2025
Time: 6:00 PM – 8:00 PM EST
Investment: $25 per person
Format: Hybrid; In-Person and Online
Space is limited. Register now to secure your spot and your chance at a complimentary logo design.